We kicked off Money2020 this past Sunday with a presentation of our recent mobile shopping research to members of the Retail Gift Card Association. The research shows that consumers have identified major gaps in retail shopping apps.
by Mark Clark, on Nov 5, 2014 5:36:00 PM
We kicked off Money2020 this past Sunday with a presentation of our recent mobile shopping research to members of the Retail Gift Card Association. The research shows that consumers have identified major gaps in retail shopping apps.
by Mike McShea, on Oct 16, 2014 4:13:00 PM
Imagine this phrase uttered in a bored tone by a cashier, and it might take you back to the last time you made a complex purchase in a brick-and-mortar store. Armed with product knowledge, you entered the store and found a sales person and explained what you wanted. If that person wasn’t helpful, you were referred to a manager, and you explained what you wanted all over again.
by John Hibel, on Oct 13, 2014 3:47:00 PM
Although there are a variety of ways for shoppers to experience poor customer service (see our recent blog “The Worst Shopping Experience Ever”), it’s costing companies more than just lost revenues when it happens within their apps.
by John Hibel, on Oct 7, 2014 3:29:00 PM
by John Hibel, on Sep 27, 2014 1:59:00 PM
The other day I went shopping for shoes, and I had the worst shopping experience ever. I’m not going to name the store, but it’s one that you would know. I was virtually alone browsing the merchandise, looking at business casual work shoes to get me through the colder weather that will soon be upon us.
We believe digital is more than a technology. It’s a lifestyle that’s transforming nearly everyone. This blog explores how the digital lifestyle changes consumer behavior, how it triggers new expectations, and why digital consumers want to engage differently. If you want to get closer to your customers, join this conversation.
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