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Digital Engagement Blog

How to Improve the Mobile Shopping Experience

We kicked off Money2020 this past Sunday with a presentation of our recent mobile shopping research to members of the Retail Gift Card Association. The research shows that consumers have identified major gaps in retail shopping apps.

Topics: Mobile Engagement Customer Acquisition Digital Commerce

Mobile-First Customer Care

"Next person in line, please.”

Imagine this phrase uttered in a bored tone by a cashier, and it might take you back to the last time you made a complex purchase in a brick-and-mortar store. Armed with product knowledge, you entered the store and found a sales person and explained what you wanted. If that person wasn’t helpful, you were referred to a manager, and you explained what you wanted all over again.

Topics: Customer Care Mobile Engagement Customer Acquisition Digital Commerce

Is Your Mobile Customer Service Chained to the Past?

Although there are a variety of ways for shoppers to experience poor customer service (see our recent blog “The Worst Shopping Experience Ever”), it’s costing companies more than just lost revenues when it happens within their apps.

Topics: Customer Care Mobile Engagement Customer Acquisition

The Mobile Shopping Cliffhanger

Are mobile shoppers abandoning their shopping carts on your app? If you’ve put time, money, and effort into your mobile app, it can be frustrating when shoppers begin using it, but then simply abandon the app without making any purchases.

Topics: Mobile Engagement Customer Acquisition Digital Commerce

When Customer Engagement Fails: The Worst Shopping Experience Ever

The other day I went shopping for shoes, and I had the worst shopping experience ever.   I’m not going to name the store, but it’s one that you would know.  I was virtually alone browsing the merchandise, looking at business casual work shoes to get me through the colder weather that will soon be upon us.

Topics: Mobile Engagement Customer Acquisition