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Digital Engagement Blog

Is Your Mobile Customer Service Chained to the Past?

Although there are a variety of ways for shoppers to experience poor customer service (see our recent blog “The Worst Shopping Experience Ever”), it’s costing companies more than just lost revenues when it happens within their apps.

Topics: Customer Care Mobile Engagement Customer Acquisition

The Fast Track to Omni-channel Customer Care

“I'm not seeing how you're solving the problem. You're talking about the front end, but the contact center's challenges are in their back end, i.e. in how they handle the different channels.”

That was a comment I received from Tobias Goebel, Director of Mobile Strategy at Aspect Software, on my recent Omnichannel is Dead blog post.

Topics: Customer Care Mobile Engagement

In-App Customer Care is the Missing Link to Mobile Engagement

Retailers, banks, businesses large and small are pouring money into their mobile apps. However, there is one item they continue to forget: Customer care.

Topics: Customer Care Mobile Engagement

Omnichannel Customer Care is Dead

What would happen if you woke up tomorrow morning and realized you were spending millions of dollars trying to solve the wrong problem? 

Topics: Customer Care Mobile Engagement

How Fractured Customer Care Turns a Smartphone into a Dumb Phone

Recently I was talking with a customer service executive who has run several large contact centers.  I asked him where mobile customer care fell on his priority list.

Topics: Customer Care Mobile Engagement